I want to grow my tiny business of handmade shiny things. Not that I have illusions of pulling in a six-figure income with it, or ever outsourcing production and becoming a household name (like the woman that started the Spanx company, for example).
And speaking of which, how cool is it that Spanx come in maternity sizes too?! Hopefully that means I can still wear cute skirts and dresses for a while until I'm just too big to want to be compressed like that (which is probably at the same point I will retreat to sweatpants until it's all over, like when BabyX is 18. Just kidding, TJ.)
But I digress. Growing my business, right. I'd like to put my effort into becoming successful as an online seller. Because I dislike selling in person. I'm just not "sales-y". It makes me deeply uncomfortable. Now, in order to be really successful, I may have to change my attitude and try it again, but for now I'm focusing my efforts online. Because I can do other things while my items are hanging out waiting to be bought by that right person.
So my new experiment, for the next three months, is opening a shop on Amazon.com. No small feat, as it turns out. It costs a fairly hefty monthly fee, and also required some cash outlay on my part so that I could purchase UPC barcodes for each of my items. So I'm in it for some money. But you gotta spend money, to make money right? (That's what I tell myself, anyway.)
My last job at Mercent gave me a surprising education in the world of online retail. I never thought I'd *use* that info for myself. But having helped several customers get up and running on Amazon has given me a lot of great insight in getting my own shop going. Granted, I can't afford nifty automated data feed tools, and I enter my products in one by one, but the principles are the same.
Now is the hard part - waiting to see if I'm successful, and tweaking things as needed. I've only gotten a handful of products uploaded, and after a day of being "live" have no sales yet. I know I shouldn't expect much - it took me about a week on Etsy to get my first sale and they were few and far between for the first 6 months or so.
But for some reason I had these visions of orders just streaming in on Amazon. Hehe. My handmade pet tags are more expensive than most of the mass-produced ones currently listed on the site, so I suspect it's a special set of buyers I'm targeting. Now I just need to figure out how to reach them.
It's kind of nerve-wracking but also exciting. Wish me luck on this wild ride, and let me know if you have any good advice. I know I need to list more products, and work on getting the images into Amazon's format rather than the artsy Etsy format. And I *definitely* need to work on search terms, SEO, and all that. Would love any pointers to good articles/books on those subjects, for sure!
So I'm waiting for that elusive first sale to happen, so I can then begin to obsess about the second and third. But in the meantime, there's a lot of work I need to do over there.
Anandi's Laboratory on Amazon
And speaking of which, how cool is it that Spanx come in maternity sizes too?! Hopefully that means I can still wear cute skirts and dresses for a while until I'm just too big to want to be compressed like that (which is probably at the same point I will retreat to sweatpants until it's all over, like when BabyX is 18. Just kidding, TJ.)
But I digress. Growing my business, right. I'd like to put my effort into becoming successful as an online seller. Because I dislike selling in person. I'm just not "sales-y". It makes me deeply uncomfortable. Now, in order to be really successful, I may have to change my attitude and try it again, but for now I'm focusing my efforts online. Because I can do other things while my items are hanging out waiting to be bought by that right person.
So my new experiment, for the next three months, is opening a shop on Amazon.com. No small feat, as it turns out. It costs a fairly hefty monthly fee, and also required some cash outlay on my part so that I could purchase UPC barcodes for each of my items. So I'm in it for some money. But you gotta spend money, to make money right? (That's what I tell myself, anyway.)
My last job at Mercent gave me a surprising education in the world of online retail. I never thought I'd *use* that info for myself. But having helped several customers get up and running on Amazon has given me a lot of great insight in getting my own shop going. Granted, I can't afford nifty automated data feed tools, and I enter my products in one by one, but the principles are the same.
Now is the hard part - waiting to see if I'm successful, and tweaking things as needed. I've only gotten a handful of products uploaded, and after a day of being "live" have no sales yet. I know I shouldn't expect much - it took me about a week on Etsy to get my first sale and they were few and far between for the first 6 months or so.
But for some reason I had these visions of orders just streaming in on Amazon. Hehe. My handmade pet tags are more expensive than most of the mass-produced ones currently listed on the site, so I suspect it's a special set of buyers I'm targeting. Now I just need to figure out how to reach them.
It's kind of nerve-wracking but also exciting. Wish me luck on this wild ride, and let me know if you have any good advice. I know I need to list more products, and work on getting the images into Amazon's format rather than the artsy Etsy format. And I *definitely* need to work on search terms, SEO, and all that. Would love any pointers to good articles/books on those subjects, for sure!
So I'm waiting for that elusive first sale to happen, so I can then begin to obsess about the second and third. But in the meantime, there's a lot of work I need to do over there.
Anandi's Laboratory on Amazon